Why do many shops in Copenhagen insist on having the most hideous and garish signs, when it's so easy to get a nice one like this? Maybe they don't realize what kind of message they send with a nice sign (or an ugly one), or maybe they're are afraid of the customers not being able to find them unless the sign can be seen from the moon. In most cases, I think, it's more a case of them not having given the subject any deeper thought.
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